Clik here to view.
Brands Are Listening, But They’re Not Hearing: The 7 Keys to Increasing...
TweetI told you a little bit about the workshop I’m hosting for Direct Marketing Day @ Your Desk coming up in March…here’s more info to get you excited! Studies show Marketers, PR Professionals and...
View ArticleClik here to view.
Pew Study: Social Fatique is Here – Less People Spending Time of Facebook
TweetFacebook Pew Study: Americans scale back time online because the amount of time it takes… As a social media advocate, I personally spent many hundreds of hours building my social media brand over...
View ArticleClik here to view.
Scott Monty Interview – Ford Fusion 2013 – TheSocialNetworkShow.com
TweetCheck out my interview below with Scott Monty, the Global Head of Social Media at Ford Motor Company. We discuss the new Ford Fusion 2013 and how Ford is using social media to help build their...
View ArticleClik here to view.
Interview: Is Social Media ROI Really About Resisting Change? With Sean...
Tweet As companies try to measure the value of social media, there is also often resistance to try these new customer channels. Sean asks, “Is the conversation about social media ROI really about the...
View ArticleClik here to view.
ROI of Social Media: Myths, Truths and How to Measure
TweetAre You Wondering How To Calculate the ROI of Social Media? If you have downloaded my ebook you probably want to know how your social media initiative could or is providing value to your...
View ArticleClik here to view.
Webinar Alert: 3/5/13 – Improve Your Top and Bottom Line with a Customer...
TweetCalling all support and marketing professionals! Want to learn how you can reduce support costs, while improving customer acquisition and retention? Register now to hear Get Satisfaction VP of...
View ArticleClik here to view.
Brands Are Drowning in B.I.G. Data: How to A Get a Social Media ROI
TweetInformation is exploding all around us: 1,500 blogs, 98,000 tweets, and 168 million emails every minute just to mention a few of the many sources that contribute to the tremendous data growth,”...
View ArticleClik here to view.
Forces That Drove Social Media Initiatives Before ROI
TweetThere are a number of forces that drive a brand’s involvement in social media. Some brands had executives ask, “So what are we doing about Facebook and Twitter?” Often times the leadership wasn’t...
View ArticleClik here to view.
Kelley Keller Interview – TheSocialNetworkShow.com
TweetI’m excited to bring you another video from the ONLY world-wide show dedicated to social networks. The Social Network Show broadcasts from the Hank Greenspun School of Journalism and Media Studies...
View ArticleClik here to view.
Mayo Clinic Interview – Dan Goldman – TheSocialNetworkShow.com
TweetIn this interview, I speak with Dan Goldman, Mayo Clinic legal counsel and member of the Internal Advisory Board for Mayo Clinic’s Center for Social Media, about health care social media, word of...
View ArticleClik here to view.
Tackling Twitter: Nestivity Interview – The Social Network Show
TweetNext in The Social Network Show series, I sit down with Dr. Nour-Omid, Founder and CEO of Nestivity, and we talk Twitter, Customer Service and CRM. What is Nestivity? According to their website,...
View ArticleClik here to view.
Game Based Marketing: Interview at NMX – The Social Network Show
TweetThis week, I interview an up and coming game base marketing company at NMX and we talk all things gamification. At Social Business Builders, we work with brands & software companies to deliver...
View ArticleClik here to view.
Paid Content vs Unpaid Content: Interview w/ Matthew Mitchell of MediaPass
TweetI got to chat with Matthew Mitchell, president of MediaPass, and we talk about how to increase subscriptions to blogs, as well as Mommy Bloggers. MediaPass is a powerful, easy-to-use subscription...
View ArticleClik here to view.
Join the #MktgActionChat Tweet Chat April 30th
TweetThe future of business is about shared experiences. We learn the most from others in similar disciplines—the ones in the trenches — using the latest technologies and implementing the next-gen...
View ArticleClik here to view.
Webinar: Demystifying the ROI of Social Media
TweetAs businesses adopt social media, executives are asking to substantiate the budget requests. While most corporate initiatives require a business case and estimated return on the investment to a...
View ArticleClik here to view.
The Social Consumer – An Interview WIth Mike Krigsman and Vala Afshar at the...
TweetI had the opportunity to interview Mike Krigsman and Vala Afshar at the NMX Conference about their views on the intersection of the social consumer and businesses. What do businesses need to...
View ArticleClik here to view.
Mari Smith Interview – NMX – TheSocialNetworkShow.com
TweetI had a chance to “sit down” with top social media expert Mari Smith. It was a pleasure and a privilege to chat with Mari while we discussed the future of Facebook (Brands, you don’t want to miss...
View ArticleClik here to view.
Register now for my online course: Digital Marketing Mastery!
TweetThis summer, I’ll be teaching an online course through UCLA titled “Digital Marketing Mastery.” The course is intended for executives and professionals that want to go beyond the basics to learn...
View ArticleClik here to view.
ROI Of Social Media Social Media Club Presentation
TweetMany enterprises are considering social media and are wondering if there is return on the investment. I’ve taken a stab at calculating an ROI when social media is applied to customer service. The...
View ArticleClik here to view.
Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI
TweetAs the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and...
View Article
